Friday, March 20, 2009

President’s Star Charity Show- is there a need for artistes to perform stunts to milk the public’s compassion for more generous donations?

As anyone in Singapore would know, somehow every year, there will be more than one charity show that asks people to donate money to the needy and all those, while an artiste will be doing some kind of dangerous stunt. Then while been crushed between two blocks of ice, or walking on shattered glass, or climbing a building, or walking the ropes, they will be saying something like, "the pain/hardship/feeling I am feeling now is nothing compared to the pain/hardship/feeling those people in need will be having, so please donate money for them to help them." sounds cliched doesn't it?
So now the main issue that comes up is: is there such a need for the artiste to perform this kind of stunts in order to receive more donations from the public? I feel it quite unnecessary for these types of dangerous actions.
As my parents had said after one night of debate, the artistes’ performance of all the dangerous stunts is a double negative issue. On one side, if the artistes were really in danger when they performed such stunts, they were playing with their own lives, and of course this kind of playing-with-your-own-life stunts should not be encouraged, so people should not donate more, since donating would mean the public wanted more of such stunts to be performed. On the other side, if the artistes were not in real danger, then by making them look as though they are in real danger would be considered as acting in order to gain the public's sympathy, and of course nobody would donate to these type of stunts as its "scamming". So in the end whether or not the artistes were in danger when performing the stunts, they were still in their wrong.
Also, to put it very simply and BLATANTLY, the audience no longer donates because they sympathize with the needy. Instead, they donate because the artistes are performing a show for them to see. So in the end the whole point of donation became “paying to watch a performance” instead, and this completely changed the purpose of the Charity Show, which is to make the audience donate BY making them sympathize with the NEEDY, not the ARTISTES.
To begin off, why would the artistes do such dangerous stunts? to milk the audience's sympathy. why would they milk the audience's sympathy? to get more donations. why get more donations? because the donation is not enough. why not enough? because the public does not want to donate. why does the public not want to donate? because they were afraid that the money they donated would be used for some other purposes that has nothing to do with the purpose of the donations. Ahah, here is the main problem that came up!
Then comes the issue of transparency. Ever since the issue brought up with NKF, where the donations were used for other purposes apart from helping the needy, a lot of people in Singapore became suspicious of where their donations would go to. This often results in people not wanting to donate to any organisation in case the money went to the wrong place and resulted in "massive wastage" of the people sympathy. If different organisations would like the public to donate, they should make it clear what the money is used for, or even make a report once per year on how the donations have helped the needy in various ways. This improves the transparency of the whole donation issue, as when the public knows that the money is indeed used to help the people it is intended to help, they would surely donate more.

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